# OĞUZ ATALAY **Marketing Manager** Istanbul, Turkey | [oguz@oguzatalay.work](mailto:oguz@oguzatalay.work) | +90 543 772 50 66 | [linkedin.com/in/oguzatalay96](https://linkedin.com/in/oguzatalay96) | [oguzatalay.work](https://oguzatalay.work) --- ## PROFESSIONAL SUMMARY Marketing Manager with 10+ years of experience across two connected areas: consumer brand marketing and digital asset/blockchain marketing. On the brand side, managed 150+ campaigns and a network of 200+ creators and KOLs for companies including Red Bull, ASUS, HP OMEN, Migros, Koton, DeFacto, and adidas Originals, across FMCG, retail, and technology sectors. On the digital asset side, led marketing and partnership operations for Yuga Labs and adidas Originals: Into the Metaverse, covering blockchain launch communication, crypto KOL coordination, and community management. Skilled in creator sourcing and negotiation, brief development, budget management, cross-functional production, and executive reporting. --- ## CORE COMPETENCIES - **360° Campaign Operations**: End-to-end planning and execution across digital, social, PR, creator, gaming, and experiential channels. - **Influencer & Creator Partnerships**: Creator discovery, negotiation, briefing, activation coordination, content approval, and long-term ambassador management. - **Digital Asset & Web3 Marketing**: Blockchain launch communication, crypto KOL coordination, community management, and on-chain/market analysis. - **Budget & Stakeholder Management**: Campaign budget planning, multi-stakeholder approval processes, vendor coordination, and executive communication. - **Marketing Reporting & Analysis**: KPI dashboards, ROI and CAC analysis, campaign retrospectives, and C-level reporting. - **Growth & Acquisition**: Creator-led growth strategies, audience segmentation, and acquisition funnel design. --- ## PROFESSIONAL EXPERIENCE ### Yuga Labs — Marketing Operations & Partnerships Consultant *Contract-Based | May 2024 – Apr 2025* - Executed digital asset and blockchain launch marketing workstreams for Yuga Labs initiatives, bringing together creator output, community signals, and market movement into executive-ready reporting. - Coordinated 50+ top-tier blockchain creators and KOLs, standardizing content approval workflows and creator activation processes across ApeChain Alpha launch operations and Project Dragon. - Drove Project Dragon / Otherside launch communications, aligning creator output and market context across product, marketing, and leadership stakeholders; launch activity reached 1.2M+ impressions, 12.5K+ likes, and 2,264 active players. - Delivered weekly market intelligence reports analyzing on-chain indicators, audience/community metrics, and competitor activity, including Web2 brand partnership opportunity research. - Developed go-to-market research, competitor analyses, and opportunity-mapping files for Yuga Labs' digital asset and metaverse ecosystems. ### adidas Originals: Into the Metaverse — Marketing Operations & Partnerships Consultant *Contract-Based | Oct 2022 – Nov 2023* - Led digital product and audience launch communication during the migration to the ALTS by adidas dynamic NFT collection, translating complex mechanics (utility, transferability, metadata) into clear audience-facing messaging. - Managed Türkiye and MENA Phase 2 digital-to-physical claim workflows, resolving shipping, customs, and user-support bottlenecks across global merchandise fulfillment. - Moderated high-visibility live audience sessions and AMA formats covering secondary-market context, future drops, and ecosystem partners including Bored Ape Yacht Club and GMoney. - Operated across a premium digital product ecosystem with 6,755 holders, 72.7% brand loyalty, and $93M+ secondary-market volume, decoding holder context for clearer brand communication. - Aligned critical communication and escalation paths between brand, audience, and digital asset stakeholders during sensitive rollout periods. ### Metafluence — Influencer Marketing Manager *Project-Based | Mar 2022 – Sep 2022* - Scouted, negotiated with, and onboarded 80+ top Turkish creators and crypto KOLs during the platform's launch and post-IDO expansion phase. - Standardized PR and influencer marketing operations by building automated creator briefs, KPI dashboards, and streamlined campaign reporting workflows. - Executed the 15-influencer TIBIT private-sale activation end to end, connecting creator output with launch-stage acquisition goals; campaign supported 305 transactions and $50K in seed funding. - Designed a repeatable Türkiye creator acquisition and activation system linking scouting, negotiation, briefing, KPI tracking, and reporting. - Mapped crypto-native audience segments, KOL categories, and trust-building content angles to strengthen acquisition and launch communication. ### 2Gether — Social Influencer Marketing Manager *Full-Time | Sep 2021 – Feb 2022* - Owned end-to-end creator campaign operations for Franke, Alix Avien, and LC Waikiki, covering creator discovery, budget negotiation, briefing, QA approvals, and publishing. - Expanded the agency's creator roster across fashion, lifestyle, and FMCG sectors, using engagement and audience-fit analytics to improve portfolio quality. - Produced C-level performance reports for brand teams, connecting campaign ROI, CAC impact, and recurring budget rationale. - Standardized briefing, content review, and reporting expectations across creators and brand stakeholders, improving campaign handoff quality. ### H2O United — Projects & Influencer Marketing Manager *Full-Time | Jul 2020 – Aug 2021* - Orchestrated concurrent high-pressure influencer campaigns, PR distributions, and production workflows for DeFacto, Koton, ETI, Migros, Reeder, Realme, and Casper. - Delivered the Migros #ReyonSavaşları TikTok campaign, coordinating 12 top-tier creators and driving 6.7M views, 3.4M comments, and 74% engagement, launching the brand's TikTok presence with widespread industry PR coverage. - Executed major creator-led activations: DeFacto #HavalıveRahat (3.1M views), Koton #EtiketleriÇıkar (6.3M views, 630K likes), and ETI #eticinlegülümse (15.4M views, 685K likes). - Directed cross-functional production teams, vendor coordination, client approvals, and large campaign budgets across parallel FMCG, fashion, and retail operations. - Planned creative sprints, budgets, and timelines for fast-moving retail and FMCG campaigns, generating 450K+ organic engagements within 48-hour windows. ### TEM Agency — Influencer Marketing Manager *Full-Time | May 2015 – Feb 2020* - Joined as a founding member (within the agency's first 4 employees) and built the influencer marketing function from the ground up, scaling the creator network to 100+ active profiles across gaming, technology, and lifestyle. - Directed 360-degree event and production programs for global technology brands including ASUS, AMD, HP OMEN, and Red Bull, leading creator teams, production crews, and global stakeholders. - Orchestrated the ASUS ROG Party 2019 activation achieving 15M impressions and 3.5M views, aligning sponsor goals, creator participation, and event production. - Led HP OMEN gaming creator activations including the LoL Challenge (1.8M views, 162K likes, 1,200 participants) and managed creator mechanics, live audience participation, and campaign reporting. - Produced Red Bull gaming and esports activations including GIST 2020, MEO Season 2 (15K+ registrants, 30 countries), Flick @ GIST, and CS:GO special broadcasts. - Controlled large-scale campaign and event budgets, balancing sponsor priorities, creator deliverables, venue execution, and post-event reporting. --- ## SELECTED BRAND & CATEGORY EXPERIENCE - **Consumer, FMCG, Retail & Fashion**: Migros, DeFacto, Koton, ETI, Canga, LC Waikiki, Franke, Alix Avien, Realme, Casper. - **Technology, Gaming & Hardware**: Red Bull, ASUS, AMD, HP OMEN, NVIDIA, MSI, Lenovo, HyperX, PUBG Mobile, Turkcell. - **Digital Assets & Blockchain**: Yuga Labs (ApeChain, Project Dragon, Otherside), adidas Originals: Into the Metaverse (ALTS), Metafluence (TIBIT). --- ## TOOLS & PLATFORMS - **Data Analytics & Market Intelligence**: Power BI, Looker Studio, Google Analytics (GA4), Dune Analytics, Nansen, Token Terminal, Chainalysis, AppsFlyer, Meta Business Suite, X Analytics, Social Bakers (Emplifi), Brandwatch, Meltwater. - **Creator, KOL & Marketing Tech**: CreatorIQ, Modash, Upfluence, HypeAuditor, HubSpot. - **Operations, Budget & Production Management**: Notion, Google Workspace, Slack, Asana, Jira, Figma, Adobe Creative Suite. --- ## EDUCATION - **University of the People** — Bachelor of Science, Business Administration and Management | *2017 – 2020* - **Istanbul Ayvansaray University** — Associate Degree, Computer Systems Networking and Telecommunications | *2014 – 2016*