# OĞUZ ATALAY **Influencer Marketing Manager | Digital Assets Marketing Operations** İstanbul, Türkiye | [oguz@oguzatalay.work](mailto:oguz@oguzatalay.work) | +90 543 772 50 66 | [linkedin.com/in/oguzatalay96](https://linkedin.com/in/oguzatalay96) | [oguzatalay.work](https://oguzatalay.work) --- ## PROFESSIONAL SUMMARY Influencer Marketing Manager with 10+ years of experience spanning two connected chapters. Career started in traditional influencer marketing — building and scaling creator programmes for consumer, gaming, and technology brands (TEM Agency, H2O United, 2Gether Social), managing 150+ campaigns and a 200+ creator/KOL network for companies including Red Bull, ASUS, HP OMEN, Migros, Koton, and DeFacto. Since 2022, expanded into blockchain and digital-asset ecosystems — continuing to manage influencer/creator marketing alongside broader marketing operations, partnerships, and community management for Metafluence, adidas Originals: Into the Metaverse, and Yuga Labs, covering blockchain launch communication, crypto KOL coordination, on-chain/market intelligence, and community management. Skilled in creator sourcing and negotiation, brief development, budget management, cross-functional production, and executive reporting. --- ## CORE COMPETENCIES - **360° Campaign Operations**: End-to-end planning and execution across digital, social, PR, creator, gaming, and experiential channels. - **Influencer & Creator Partnerships**: Creator discovery, negotiation, briefing, activation coordination, content approval, and long-term ambassador management. - **Digital Asset & Blockchain Marketing Operations**: Blockchain launch communication, crypto KOL coordination, community management, and on-chain/market analysis. - **Budget & Stakeholder Management**: Campaign budget planning, multi-stakeholder approval processes, vendor coordination, and executive communication. - **Marketing Reporting & Analysis**: KPI dashboards, ROI and CAC analysis, campaign retrospectives, and C-level reporting. - **Growth & Acquisition**: Creator-led growth strategies, audience segmentation, and acquisition funnel design. --- ## PROFESSIONAL EXPERIENCE ### Independent Consultant — Community Operations & Creator Partnerships *Independent / Contract, Remote | May 2025 – Present* - Advise founders and marketing teams on bridging traditional brand strategies with community-led growth and digital-asset ecosystems. - Build campaign playbooks, creator outreach frameworks, briefing structures, and KPI trackers across X, Discord, Telegram, YouTube, TikTok, and Instagram. - Coordinate creators, community management teams, and external partners to drive product education, user onboarding, and community-led acquisition. - Translate commercial goals into executable creator shortlists, content workflows, and stakeholder-ready reporting for both established brands and digital-asset/blockchain clients. ### Yuga Labs — Marketing Operations & Partnerships Consultant *Contract-Based | May 2024 – Apr 2025* - Executed digital asset and blockchain launch marketing workstreams for Yuga Labs initiatives, bringing together creator output, community signals, and market movement into executive-ready reporting. - Coordinated 50+ top-tier blockchain creators and KOLs, standardizing content approval workflows and creator activation processes across ApeChain Alpha launch operations and Project Dragon. - Drove Project Dragon / Otherside launch communications, aligning creator output and market context across product, marketing, and executive stakeholders; launch activity reached 1.2M+ impressions, 12.5K+ likes, and 2,264 active players. - Delivered weekly market intelligence reports analyzing on-chain indicators, audience/community metrics, and competitor activity, including consumer brand partnership opportunity research. - Developed go-to-market research, competitor analyses, and opportunity-mapping files for Yuga Labs' digital asset and metaverse ecosystems. ### adidas Originals: Into the Metaverse — Marketing Operations & Partnerships Consultant *Contract-Based | Oct 2022 – Nov 2023* - Led digital product and audience launch communication during the migration to the ALTS by adidas dynamic NFT collection, translating complex mechanics (utility, transferability, metadata) into clear audience-facing messaging. - Managed Türkiye and MENA Phase 2 digital-to-physical claim workflows, resolving shipping, customs, and user-support bottlenecks across global merchandise fulfillment. - Moderated high-visibility live audience sessions and AMA formats covering secondary-market context, future drops, and ecosystem partners including Bored Ape Yacht Club and GMoney. - Operated across a premium digital product ecosystem with 6,755 holders, 72.7% brand loyalty, and $93M+ secondary-market volume, decoding holder context for clearer brand communication. - Aligned critical communication and escalation paths between brand, audience, and digital asset stakeholders during sensitive rollout periods. ### Metafluence — Influencer Marketing Manager *Project-Based | Mar 2022 – Sep 2022* - Scouted, negotiated with, and onboarded 80+ top Turkish creators and crypto KOLs during the platform's launch and post-IDO expansion phase. - Standardized PR and influencer marketing operations by building automated creator briefs, KPI dashboards, and streamlined campaign reporting workflows. - Executed the 15-influencer TIBIT private-sale activation end to end, connecting creator output with launch-stage acquisition goals; campaign supported 305 transactions and $50K in seed funding. - Designed a repeatable Türkiye creator acquisition and activation system linking scouting, negotiation, briefing, KPI tracking, and reporting. - Mapped crypto-native audience segments, KOL categories, and trust-building content angles to strengthen acquisition and launch communication. ### 2Gether — Social Influencer Marketing Manager *Full-Time | Sep 2021 – Feb 2022* - Owned end-to-end creator campaign operations for Franke, Alix Avien, and LC Waikiki, covering creator discovery, budget negotiation, briefing, QA approvals, and publishing. - Expanded the agency's creator roster across fashion, lifestyle, and FMCG sectors, using engagement and audience-fit analytics to improve portfolio quality. - Produced C-level performance reports for brand teams, connecting campaign ROI, CAC impact, and recurring budget rationale. - Standardized briefing, content review, and reporting expectations across creators and brand stakeholders, improving campaign handoff quality. ### H2O United — Projects & Influencer Marketing Manager *Full-Time | Jul 2020 – Aug 2021* - Orchestrated concurrent high-pressure influencer campaigns, PR distributions, and production workflows for DeFacto, Koton, ETI, Migros, Reeder, Realme, and Casper. - Delivered the Migros #ReyonSavaşları TikTok campaign, coordinating 12 top-tier creators and driving 6.7M views, 3.4M comments, and 74% engagement, launching the brand's TikTok presence with widespread industry PR coverage. - Executed major creator-led activations: DeFacto #HavalıveRahat (3.1M views), Koton #EtiketleriÇıkar (6.3M views, 630K likes), and ETI #eticinlegülümse (15.4M views, 685K likes). - Directed cross-functional production teams, vendor coordination, client approvals, and large campaign budgets across parallel FMCG, fashion, and retail operations. - Planned creative sprints, budgets, and timelines for fast-moving retail and FMCG campaigns, generating 450K+ organic engagements within 48-hour windows. ### TEM Agency — Influencer Marketing Manager *Full-Time | May 2015 – Feb 2020* - Joined as a founding member (within the agency's first 4 employees) and built the influencer marketing function from the ground up, scaling the creator network to 100+ active profiles across gaming, technology, and lifestyle. - Directed 360-degree event and production programs for global technology brands including ASUS, AMD, HP OMEN, and Red Bull, coordinating creator teams, production crews, and global stakeholders. - Orchestrated the ASUS ROG Party 2019 activation achieving 15M impressions and 3.5M views, aligning sponsor goals, creator participation, and event production. - Managed HP OMEN gaming creator activations including the LoL Challenge (1.8M views, 162K likes, 1,200 participants) and oversaw creator mechanics, live audience participation, and campaign reporting. - Produced Red Bull gaming and esports activations including GIST 2020, MEO Season 2 (15K+ registrants, 30 countries), Flick @ GIST, and CS:GO special broadcasts. - Controlled large-scale campaign and event budgets, balancing sponsor priorities, creator deliverables, venue execution, and post-event reporting. --- ## SELECTED BRAND & CATEGORY EXPERIENCE - **Consumer, FMCG, Retail & Fashion**: Migros, DeFacto, Koton, ETI, Canga, LC Waikiki, Franke, Alix Avien, Realme, Casper. - **Technology, Gaming & Hardware**: Red Bull, ASUS, AMD, HP OMEN, NVIDIA, MSI, Lenovo, HyperX, PUBG Mobile, Turkcell. - **Digital Assets & Blockchain**: Yuga Labs (ApeChain, Project Dragon, Otherside), adidas Originals: Into the Metaverse (ALTS), Metafluence (TIBIT). --- ## VERIFIED CERTIFICATIONS & SPECIALIZATIONS - **Google Digital Marketing & E-commerce** — Google (8 Courses) | [Verify](https://coursera.org/verify/professional-cert/JCI5IQREKN9U) - **Google Data Analytics Professional Certificate** — Google (9 Courses) | [Verify](https://coursera.org/verify/professional-cert/AB1B11RD6UJC) - **Google Project Management Professional Certificate** — Google (7 Courses) | [Verify](https://coursera.org/verify/professional-cert/FE537D0MTOW9) - **Meta Community Management Professional Certificate** — Meta (4 Courses) | [Verify](https://coursera.org/verify/professional-cert/7WCO644AFI39) - **Microsoft Power BI Data Analyst Professional Certificate** — Microsoft (8 Courses) | [Verify](https://coursera.org/verify/professional-cert/DDVM5HUR9FU8) - **Decentralized Finance (DeFi) Specialization** — Duke University (4 Courses) | [Verify](https://coursera.org/verify/specialization/Q1IZ4HC23G9T) - **Blockchain Specialization** — University at Buffalo (4 Courses) | [Verify](https://coursera.org/verify/specialization/8DCDWHTT1EVN) - **Web3 and Blockchain in Global Commerce** — INSEAD & Blockchain Research Institute (4 Courses) | [Verify](https://coursera.org/verify/specialization/C62DZKIA1G1B) - **Introduction to Blockchain Specialization** — AICPA & CIMA (3 Courses) | [Verify](https://coursera.org/verify/specialization/U3ER85G8HG60) --- ## TOOLS & PLATFORMS - **Data Analytics & Market Intelligence**: Power BI, Looker Studio, Google Analytics (GA4), Dune Analytics, Nansen, Token Terminal, Chainalysis, AppsFlyer, Meta Business Suite, X Analytics, Social Bakers (Emplifi), Brandwatch, Meltwater. - **Creator, KOL & Marketing Tech**: CreatorIQ, Modash, Upfluence, HypeAuditor, HubSpot. - **Operations, Budget & Production Management**: Notion, Google Workspace, Slack, Asana, Jira, Figma, Adobe Creative Suite. --- ## EDUCATION - **University of the People** — Bachelor of Science, Business Administration and Management (2017 – 2020) - **İstanbul Ayvansaray Üniversitesi** — Associate Degree, Computer Systems Networking and Telecommunications (2014 – 2016)